Impact Evaluation of Behaviourally Informed Awareness Campaigns to Expand Social Security Coverage in Jordan: Findings from Firm-Level Data

Preliminary results of the first randomized experiment in Jordan’s Estidama++ programme: in-person outreach by Social Security Corporation officers and an SMS campaign, evaluated on administrative registration records and firm surveys. Visits raised firms’ knowledge of the subsidy, take-up and the number of registered workers; the SMS campaign reached firms at low cost but did not change worker registration. Also available in Arabic.